Branding and animated intro for a new website / YouTube series.
Create a clean, simple and friendly style that would be inviting for new customers and recognisable for returning viewers.
The icon was designed to evoke the friendly and approachable nature of the course whilst also subtlety nodding to ‘Revolution’. By using a clenched fist but placing a pen in the hand, both themes were able to be combined in 1 mark. The style of illustration was kept to 45 and 180 degree angles, as well as using a thick stroke which gives a more simple and stylised tone. Colour needed to again reflect the revolution theme, toning colours were used, a deep orange was chosen instead of the more obvious red as this didn’t fit the rest of the brand.
For the YouTube introduction, the simple illustration style lent itself to bring drawn. Certain elements could come in at the time and create a short, fun and recognisable introduction for all videos in the course.