Create a logo / visual identity for internal game club.
VR Game Club, an internal publishing-wide game club, provides a platform for monthly discussions on pre-selected games. To establish its distinct identity, the brand was crafted with unique assets, including typefaces, colors, and a logo. After exploring several options, the final logo was chosen for its strong iconography representing virtual reality, versatility with colors, and potential for animation. The primary colors of green and purple were selected to evoke the vibrant and retro atmosphere of classic game arcades, lending a bold and fun visual style. These clashing colors create a unique aesthetic that layers effectively with abstract backgrounds. The animated version draws inspiration from 90s TV idents and arcade cabinet styles, reinforcing the retro gaming theme. Collaborating with an in-house animation designer, the animation was thoughtfully crafted to enhance the brand's visual identity and evoke nostalgia for gaming enthusiasts.