Create an identity that is both unique, but that also sits within the ‘Planet’ franchise.
The identity of Planet Zoo needs to resonate with the existing 'Planet' franchise while also distinguishing itself from Planet Coaster. It should maintain the bold mono logo style while incorporating the vibrant and colourful visual language established by Planet Coaster. Various options for tail length, size, shape, and species were explored, with a focus on incorporating influences from the lion rather than directly copying its tail. The tail design should be generic enough to represent multiple animals rather than focusing on one specific species. An expansive colour palette was developed based on the UI team's palette for the game, with the core colour being a strong green hue. Subtle animal patterns are incorporated at a low opacity in certain situations to add depth. Collaboration with marketing artists and the wider publishing group was essential to determine the brand's position on key art, as well as to create merchandise, digital store assets for Steam, and print materials for events, including posters and banners.