The design approach for the Olympic Window concept draws inspiration from the iconic 2012 logo, geometric shapes, Olympic colours, and the influence of movement. Adhering to strict Olympic guidelines, the concept avoids using the official logo or specific wording such as "London" or "2012". Shapes were created in a style reminiscent of the 2012 logo, appearing as one shape dynamically separated to symbolise movement. These shapes were infused with vibrant Olympic colours to evoke the spirit of the Games. To emphasise the Olympic theme, the strap line "Celebrate British talent with" was included, inviting viewers to recognise and celebrate the exceptional talent of British athletes. This approach aimed to captivate attention and instill a sense of pride and excitement as viewers engage with the store displays during the Olympic season.