Create the visual style for MARK AR
MARK, an AR social app revolutionizing street art creation, discovery, and sharing in real-world locations, underwent a visual transformation to align with its new AR social platform direction. After a thorough review, which included exploration of three distinct routes: Street, Mid-ground, and Enterprise before Mid-ground was selected as the ideal blend of street influences and refined lines, colours, and shapes, complementing the app's roadmap. Mid-ground refers to a visual style situated between two extremes, incorporating elements of street culture while maintaining a clean and polished aesthetic. A unique pattern was crafted, featuring key shapes and a custom multi-gradient colour scheme, used across various outlets including social media, events, presentations, and app interfaces.
Animated splash screens, onboarding screens, app icons, and store screenshots were developed, along with a WIP profile/feed/search page showcasing user navigation and tutorial animations. A user-selectable colour palette and essential graphics were established for app and website elements, while a new suite of icons maintained consistency in style and size. Stickers, categorised into themes like emojis, face parts, and tools, received dedicated menus, alongside a plethora of social media assets ensuring a cohesive brand experience.
Collaborations with Roosterteeth's RWBY IP and AT&T's 5G pop-up event in Washington DC further expanded MARK's reach, featuring custom sticker packs, landing pages, and event graphics, while participation in Roosterteeth's RTX event offered fans immersive photo-booth experiences with an array of backgrounds, characters, and props. MARK's evolution encompassed UI/UX exploration and development, including sticker pack creation and tool selection, cementing its position as a dynamic AR social platform at the intersection of art and technology.