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Kane Davis
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Little Cities

Create the brand identity around the existing logo as well as the visual identity for each update.



Drawing inspiration from the existing logo, the brand identity for this project aims to evoke a cozy and charming ambiance across various touchpoints, including social media, presentations, and store assets. To maintain a cohesive visual style, a warm and inviting colour palette is curated, featuring soft pastel tones alongside earthy hues. The typeface selection leans towards friendly and approachable, enhancing the brand's tone. A custom blob motif serves as a versatile container for copy and other elements, ensuring flexibility across different scenarios, including video trailers where it can dynamically house text from various corners of the screen. Rounded corners are employed consistently throughout all strokes and custom shapes to further reinforce the brand's positioning. Future logo iterations for updates will build upon the core logo, aiming to enhance it while retaining its essence. Each DLC logo will reflect the theme of the update, offering a unique visual representation to engage consumers while maintaining brand coherence.

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LC_logos.jpg
Little_cities_social_assets_V3_1080x1080.jpg
LC_attractions_social_20%_off_2048x512.jpg
Little_cities_roadmap_winter_2560x1440.jpg
LC_SI_Meta_store_assets_bundle_Cover_portrait_1008x1440.png
LC_attractions_social_review_assets_1_1080x1080.jpg
LC_attractions_social_competition_assets_1_week_2560x1440.jpg
LC_year_one_infographic_3840x2160.jpg

© Copyright of Kane Davis 2024