Launch campaign for Jurassic World Evolution on PS4/Xbox One and PC with Universal Studios.
Directed a comprehensive visual strategy for promotional materials across various platforms, collaborating with Frontier and Universal Studios. The project entailed creating a consistent visual identity that included in-house key art and later additions of Paradise and Chaos imagery. Key deliverables included E3 promotional materials, custom Steam assets like emoticons and trading cards, and distinct PlayStation and Xbox store visuals, ensuring brand cohesion across digital and physical mediums.