Provide branding, layouts and graphic assets to other Jagex teams around the business including creative services for various projects.
Jagex, renowned for its iconic titles Runescape and Old School Runescape, embarked on a visionary journey to refresh their digital presence. Crafting a unified suite of 38 meticulously designed icons, the endeavor aimed to seamlessly integrate simplicity and impact, ensuring legibility across diverse platforms. In parallel, the exploration extended to reimagining the Runescape logo, tailoring distinct versions for the upcoming ‘Elder God Wars’ expansion, which were hand-painted to embody the essence of each deity.
Additionally, a dynamic email template was crafted, adhering to the new brand guidelines, featuring bespoke graphical elements to enhance visual engagement. The endeavour further encompassed a comprehensive social media overhaul, unifying branding elements while distinctively reflecting the unique aesthetics of each game. Notably, Old School Runescape retained its signature borders, while Runescape embraced a refined framing style, both complemented by colour-coded flags and intuitive icons for enhanced content identification. Finally, the branding exploration surrounding the Elder God Wars update unveiled a rich tapestry of custom typography, graphical motifs, and bespoke icons, weaving together the narrative of the impending saga with exquisite craftsmanship and unwavering creativity.