Create a unique identity for a new video game PR and marketing agency.
The branding for Honest was crafted with a clear focus on simplicity and the values of honesty. Drawing inspiration from themes like 'Americana,' 'reliability,' 'dependability,' and 'strength,' influenced by iconic brands such as Red Wings, Wolverine, and Barnes and Wallace, the brand's identity exudes confidence and integrity. A strong logo, supported by a compelling color palette and bold iconography, was carefully chosen to reflect these values. Business cards were designed with a minimalist approach, featuring the strapline "We are Honest" to succinctly convey the brand's ethos.
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