Post-launch and DLC campaigns across Meta and Playstation platforms in collaboration with Ghost Corp and Universal.
Guided the redefinition of marketing and social media assets for 'Ghostbusters: Rise of the Ghost Lord,' collaborating with nDreams, Meta, PlayStation, and Universal. My role included overseeing the creation of new key art and coordinating with an external agency for the main imagery, as well as in-house development of all DLC key arts such as 'Slimer Hunt' and 'Frozen Empire.' I also spearheaded the design of store and social media assets for future DLCs, ensuring brand consistency across all digital touchpoints. Additionally, I crafted a unique poster that pays homage to the original film, utilizing elements from the 'Slimer Hunt' DLC to blend nostalgic appeal with contemporary design.