Self-initiated rebrand exploring the evolution of a legacy British gaming brand.
Inspired by a lifelong connection to Warhammer and Games Workshop, I developed an alternate visual identity in response to the company's recent corporate rebrand. The goal was to retain the brand's distinctive spirit while introducing a refined, contemporary edge. I preserved the iconic red and yellow palette, updating the yellow for better harmony and created three logo variations alongside a bespoke brand pattern. The project includes a range of brand applications, from packaging and signage to posters and staff apparel, showcasing how the refreshed identity could live across physical and digital touch points without losing its heritage.