Create a logo / branding for an events safety initiative started by nDreams.
Game On, an initiative by nDreams, is dedicated to safeguarding and supporting attendees at gaming events while fostering collaboration with other brands to use the Game On name and assets alongside their own logos. Distinct from the nDreams brand, Game On boasts a unique visual identity centered around protection and inclusion, with a shield shape heavily explored during development. Four preferred routes emerged, each encapsulating the essence of Game On with a nod to gaming through iconography and recognizable shapes. The simplicity of the controller option was chosen for its strong silhouette, versatility, and subtle reference to VR headset shapes, a nod to nDreams as founders. A vibrant color scheme of yellow, blue, and light grey was selected for its striking contrast and unique feel, avoiding traditional black for a lighter touch. A custom pattern featuring classic gaming shapes, graphic glints, and shield motifs adds visual interest to various assets. Brand guidelines include mockups demonstrating application across materials and merch, with a future section planned for brand collaboration.