Create an identity for the 3rd party publishing arm of Frontier Developments called Frontier Foundry.
The identity was intended for use across a variety of assets, both in print and digital formats. The brief involved exploring options based on initial concepts from the internal art director, drawing inspiration from the Frontier logo while also seeking unique solutions. The first step was to research the word "Foundry," which refers to a workshop or factory for casting metal. This concept was important as Frontier would act as the Foundry, with other game studios being the metals, going through the publishing process and then being released into the world. Reference was made to other gaming idents for inspiration, with a focus on customizing the ident for each title being released. Four main options were explored, with Option 3 emerging as the preferred choice. This option featured a negative shape in the bottom of the "O" to hint at the foundry theme. Colour variations were considered, with the final palette consisting of a custom gradient made of red, yellow, and orange, along with a very dark grey to complement the vibrant tones and nod to the metals used in a foundry. Finally, the colours inside the logo were animated to create a melted metal effect, adding a fun and engaging twist to the ident.
Animation work by Adam Broder