Support the monetisation and community teams with various assets for the Frontier store and social channels.
In developing a comprehensive visual palette for various applications such as printed banners, box art, web banners, in-store advertising, and social campaign assets, a thorough approach is essential to ensure consistency and coherence across all mediums. This extends to the branding for the new in-game currency, ARX, where the emblem must seamlessly integrate with the existing aesthetics of the Elite world, spanning in-game use, marketing materials, and store assets. Furthermore, an infographic celebrating community and game achievements over the last 5 years serves as a testament to the game's success and engagement.
Branding a new livestream series, 'Stargazing Tours,' requires a captivating visual identity that embodies the spirit of community exploration and sharing. Additionally, designing a visual style to advertise Elite Dangerous voice packs involves drawing inspiration from in-game UI design elements to create compelling visuals featuring waveforms and layout. For unique promotions tied to community events, holidays, and release schedules, bespoke branding is crafted to enhance engagement and immersion, leveraging in-game imagery to support each concept. Finally, creating unique printed materials for the events team, such as flyers with exclusive in-game paint job codes, involves capturing captivating images showcasing the paint job on relevant ships in locations that reflect the brand colours of the event organiser, ensuring a memorable and cohesive experience for players.