Branding and graphic work for an opinion piece series on beauty in retail.
For dalziel-pow.com, an engaging visual style was crafted to complement articles, embracing the theme of beauty. A set of icons was designed using black ink and a paintbrush, then transformed into vector assets to evoke the handmade feel of makeup application. The brand color palette was utilized, with objects set to multiply to create a unique aesthetic reminiscent of makeup layering. GIFs were produced for social media promotion, each tailored to advertise specific articles, accompanied by a captivating homepage takeover upon series launch. Additionally, the reception wall underwent a transformation, with icons painted directly onto the surface and custom GIFs and static graphics presented on-screen, ensuring a cohesive and immersive experience for visitors.