Create a visual identity for a content creator programme run by nDreams.
Using the ‘Jolly Roger’ image and a pirate theme to align with the crew name, I developed a logo that includes nods to VR and nDreams. Various styles, including hand-drawn and vector, were explored to find the right balance. The identity needed to be clear and not overly complicated, so I created two versions: an icon-based logo and a full name version to cover different uses.
The pirate influence is evident throughout the branding to represent the crew theme. The branding also incorporates the nDreams logo as an addition rather than a replacement, leveraging nDreams' recognition and trust. The hand-drawn style juxtaposed with the clean, modern style of the nDreams logo creates a strong visual contrast. The type and icon appear as if they’ve been scribbled over the existing branding, with a crown adding a small street art flourish.
This design lends itself well to dynamic animation, for example, with the type being drawn over the nDreams logo and the skull and headset icon appearing from behind as the type finishes being drawn.