Branding for a travelling art gallery that exhibits in hospitals.
‘Circulation’ was the chosen name of the brand. It managed to incorporate all three themes that were crucial to the project, travel, art and hospitals.
12 black crosses represents the 12 locations on the tour which were also used elsewhere as labelling devices for artwork and entrances.
Advertisements were also only placed were they could be seen to be constantly circulating.
Project Awarded In-Book from D&AD 2011.