This is a personal project that I produced throughout my time at Karen Millen. I wanted to reduce the mark down to something that was significant to the brand and really represented the most important element, for me this was the Atelier part of the business. There is a lot of love and hand craft which goes into every piece which always starts with design. Therefore a pair of scissors for me was the best and most symbolic choice.
The scissors as the mark is a more diverse and modern way of displaying the brand. Only black and white was used as then the brand is not tied to a specific colour. Logo placement has been kept consistant across all stationary and the logo has been used in more ways than 1.