Branding and graphic work for an opinion piece series on beauty in retail.
Create an engaging visual style to accompany articles on dalziel-pow.com using the theme of beauty.
A set of icons was designed by using black ink with a paintbrush, scanning them and turning them into vector assets. This was to mimic how these might have been drawn using make-up whilst also retaining a handmade feel.
The brand colour palette was used but objects were set to multiply, this created a unique look and to mimic how makeup reacts when colours are put over one another.
GIF’s were made for social media to advertise each article and a full homepage takeover was made for the launch of the series.
Self initiated project based on the hit game Destiny for Xbox 360, PS3, Xbox One and PS4. Poster is based on the map design in the game, with UI elements, logos and marks being re-created in illustrator. Entirely new elements have also been added in to keep the map unique.
Participant of CGTrader Digital Art Competition
Graphic and set design for collaboration between Mini Boden and Wind in the Willows at the London Palladium.
Clothing label Boden were set to release a range of children clothes inspired Wind in the Willows. Te brief was to create an interactive instillation that would showcase both the new collection and beautiful original illustrations by E. H. Shepard. The stand needed to not only display how fun and wonderfully crafted the clothing was, but also engage with children coming to the theatre to see the show.
Overall design was a collaboration between graphic, digital and interior designers deciding on every detail from visual merchandising to signage and navigation. The characters were made touch-activated, allowing viewers to ‘step into the story’: calls to action around the space invited children to press the illustrated characters to hear them speak. Actors from the show recorded the audio to keep the experience cohesive.
2 stands were made, 1 as a smaller introduction in the main foyer of and the main stand in the Val Parnell Bar, both stands featured hand drawn directional cues resembling wooden road signs inspired by the WITW story.
Children could pose in a cut-out of Toad’s car and honk the horn, or take selfies with Ratty and Mole and even enter a competition to win Mini Boden vouchers. An iPad for email sign ups was included in the stand as well as a TV in the picnic basket displaying a short brad film that Boden had created. All these elements enabled parents to receive details about the new range without anything being transnational.
Branding, CD album artwork & various.
Brief was to design a brand for a Indie Americana band. Identity needed to be simple and easily legible at various sizes for print and web. The visual style for the album cover and various materials needed to reflect the tones and wholesome feel of the photography and name.
A personal project to create playing cards themed around Minecraft. Characters chosen for roles on popularity and rarity within the game. Grid was used to also replicate the pixel art that is found in the game. All numbers and words on cards are custom made from same grid. Introduction / Credit card uses a pixelated typeface to (again) keep the consistency throughout the project.
Branding and UI design for the video game ‘Stratus’.
Tasked with looking at the current UI and iconography for the game. Project is based on an original 1997 title called Netstorm.
The logo was untouched but a cleaner and simplified UI was called for. The 4 main element badges were re-designed and the games UI was pared back to match this style.
De-cluttering and simplying the UI were the main objectives, making it as easy as possible to digest all the onscreen information. The background was changed to an opacity so that the player was still able to see what was going on under the menus.
This is a personal project that I produced throughout my time at Karen Millen. I wanted to reduce the mark down to something that was significant to the brand and really represented the most important element, for me this was the Atelier part of the business. There is a lot of love and hand craft which goes into every piece which always starts with design. Therefore a pair of scissors for me was the best and most symbolic choice.
The scissors as the mark is a more diverse and modern way of displaying the brand. Only black and white was used as then the brand is not tied to a specific colour. Logo placement has been kept consistant across all stationary and the logo has been used in more ways than 1.
Personal project to re-brand Sony Playstation.
Re-brand inspired by a recent Xbox submission to dribbble and other sites. Idea was to represent Playstation with as simple mark as possible, The 'Play' button. The shapes within the play symbol are reflections and fragments of the brand, showing how many angles and avenues the company has.
Project also includes re-design of the Playstation 4 branding to co-incide with the new design. This has been simplified too and the idea that the PS3, PS2 and Vita can also follow the same process to create and consistant cohesive brand.
Little Theatre Company production of – DRACULA
Amateur dramatic society put on Dracula the musical. As well as being Assistant Director, i was also in charge of designing the set for the show. We decided on using a revolving stage so the set had to work from multiple angles and the cast had to be able to interact with the set in different ways.
Set was build out of Celotex Sheets that were cut into, shaped and joined together to make the castle structures as well as a folding piece of 2 sheets which made a lunatic cell.
All drawings were concepts before the set was finally built. Photographs are of the final production on opening night.
Campaign for School of Creative Arts at the University of Hertfordshire
Drawing on the client’s key strengths (that of creativity, innovation and success in graduate employability) we conceived the theme ‘Make it Big’.
Specifically targeted towards 17-25 year old aspiring creatives, we developed a campaign where everything was made BIG in order to reflect the messages of creativity and success. The prospectus was A3 to make sure it was the largest one at the UCAS fairs, big objects to go into the book to represent the School’s 4 subject areas were made and the t-shirts to be worn when promoting the campaign only came in XL.
University of Hertfordshire Graphic Design & Illustration Graduate Book.
The graduate book needed to be a fresh take on the subject and not just 'a run of the mill' degree show catalogue.
The name 'Dog Eat Dog' reflects the nature of the industry that students will be venturing into when they leave. A perforation was placed on every single page, allowing people to eliminate their competition before sending it to employers.
A list of everyone on the course was used for the front cover and poster, were all names that were not in the book were crossed out in various ways. The back cover then contained a conversation of how the name was decided upon.
ISTD Brief – Fakery
Chosen subject was 'Identity Theft'. A booklet, poster, ATM stickers and website were made all to promote the message of keeping your identity 'safe'.
Everything was made to look legitimate with an element that wasn't quite right.
All information were possible has been edited and corrupted to tell people to do the wrong thing, not covering their pin number when at an ATM machine, not shredding important document when there not needed anymore, as this is not full-proof etc.
‘2 Girls 1 Dip’ was the title of our advert. We chose to take a risky spin on a popular joke and video at the time. We shot the advert within 1 day and managed to be shortlisted in the Top 100 and placed 12th out of over 2000 entries in populatiry.
Promotional material for the Universities Degree show in 2010.
‘Hurry while stocks last’ was the phrase used to reflect the students of the course being snapped up or employed quickly. A spot varnish was used to create a ghost like effect of were there had once been a letter, the letter then reflecting the projects theme. Signage, a poster, private invitation and graphics on the front of the exhibition building were also created.
Work created from School and College years.
Various Illustrations from different projects.
Karen Millen hosted an exhibition of Kirsty Mitchell, former employe and professional photographer.
Brief was to create a concept that is on brand with Karen Millen but also reflects the photography of Kirsty Mitchell.
Research and inspiration taken from Kirsty’s various photography projects. Photography was mounted and suspended within store windows and apertures were made to frame garments and photography. Apertures were designed to have a brush / distressed like quality, in-keeping with the Wonderland imagery.
Objects used in the creating of the photography were also placed around the manikins to make everything tie in together.
Project Awarded 'Best Windows on Regent Street -London, During the Diamond Jubilee.
Design an Olymic Window concept for our regent street stores. Draw inspiration from the 2012 logo, geometric shapes, olympic colours and influence of movement. Keep within strict Olympic guidelines without using the official logo, the wording London or 2012.
Shapes were created in the same style as the logo, as if they were one shape that was then blown apart to symbolise the movement.
Olympic colours were then added to the shapes and the strap line ‘Celebrate british talent with’ was added to make the Olympic theme more obvious within the concept.
S/S 2013 launch windows. Concept designed around 3 key trends within the season. 3 Key trends were written in company typeface with associated words spread around the titles.
Messages were then spread across the windows and white back panels as vinyl decals. The flooring was also replaced with white panels and black fret cut letters where cut and placed onto the panels.