Self initiated project based on the hit game Destiny for Xbox 360, PS3, Xbox One and PS4. Poster is based on the map design in the game, with UI elements, logos and marks being re-created in illustrator. Entirely new elements have also been added in to keep the map unique.
A personal project to create playing cards themed around Minecraft. Characters chosen for roles on popularity and rarity within the game. Grid was used to also replicate the pixel art that is found in the game. All numbers and words on cards are custom made from same grid. Introduction / Credit card uses a pixelated typeface to (again) keep the consistency throughout the project.
This is a personal project that I produced throughout my time at Karen Millen. I wanted to reduce the mark down to something that was significant to the brand and really represented the most important element, for me this was the Atelier part of the business. There is a lot of love and hand craft which goes into every piece which always starts with design. Therefore a pair of scissors for me was the best and most symbolic choice.
The scissors as the mark is a more diverse and modern way of displaying the brand. Only black and white was used as then the brand is not tied to a specific colour. Logo placement has been kept consistant across all stationary and the logo has been used in more ways than 1.
Personal project to re-brand Sony Playstation.
Re-brand inspired by a recent Xbox submission to dribbble and other sites. Idea was to represent Playstation with as simple mark as possible, The 'Play' button. The shapes within the play symbol are reflections and fragments of the brand, showing how many angles and avenues the company has.
Project also includes re-design of the Playstation 4 branding to co-incide with the new design. This has been simplified too and the idea that the PS3, PS2 and Vita can also follow the same process to create and consistant cohesive brand.
Little Theatre Company production of – DRACULA
Amateur dramatic society put on Dracula the musical. As well as being Assistant Director, i was also in charge of designing the set for the show. We decided on using a revolving stage so the set had to work from multiple angles and the cast had to be able to interact with the set in different ways.
Set was build out of Celotex Sheets that were cut into, shaped and joined together to make the castle structures as well as a folding piece of 2 sheets which made a lunatic cell.
All drawings were concepts before the set was finally built. Photographs are of the final production on opening night.
Branding for a travelling art gallery that exhibits in hospitals.
‘Circulation’ was the chosen name of the brand. It managed to incorporate all three themes that were crucial to the project, travel, art and hospitals.
12 black crosses represents the 12 locations on the tour which were also used elsewhere as labelling devices for artwork and entrances.
Advertisements were also only placed were they could be seen to be constantly circulating.
Project Awarded In-Book from D&AD 2011.
Campaign for School of Creative Arts at the University of Hertfordshire
Drawing on the client’s key strengths (that of creativity, innovation and success in graduate employability) we conceived the theme ‘Make it Big’.
Specifically targeted towards 17-25 year old aspiring creatives, we developed a campaign where everything was made BIG in order to reflect the messages of creativity and success. The prospectus was A3 to make sure it was the largest one at the UCAS fairs, big objects to go into the book to represent the School’s 4 subject areas were made and the t-shirts to be worn when promoting the campaign only came in XL.
University of Hertfordshire Graphic Design & Illustration Graduate Book.
The graduate book needed to be a fresh take on the subject and not just 'a run of the mill' degree show catalogue.
The name 'Dog Eat Dog' reflects the nature of the industry that students will be venturing into when they leave. A perforation was placed on every single page, allowing people to eliminate their competition before sending it to employers.
A list of everyone on the course was used for the front cover and poster, were all names that were not in the book were crossed out in various ways. The back cover then contained a conversation of how the name was decided upon.
Redesign of the classic H.G. Wells novel, 'The Time Machine'.
Leading has been used to display when time travel is taking place. There are no breaks in the text including between chapters and new paragraphs to emphasis the time travel parts of the text.
The book starts on the front cover and ends on the back cover. The title has been split up like the text, and time becomes visible in one of the blank spreads when the time traveller is traveling though 80,0000 years.
ISTD Brief – Fakery
Chosen subject was 'Identity Theft'. A booklet, poster, ATM stickers and website were made all to promote the message of keeping your identity 'safe'.
Everything was made to look legitimate with an element that wasn't quite right.
All information were possible has been edited and corrupted to tell people to do the wrong thing, not covering their pin number when at an ATM machine, not shredding important document when there not needed anymore, as this is not full-proof etc.
Final Year Dissertation
How important are naturalistic graphics within video games?
‘2 Girls 1 Dip’ was the title of our advert. We chose to take a risky spin on a popular joke and video at the time. We shot the advert within 1 day and managed to be shortlisted in the Top 100 and placed 12th out of over 2000 entries in populatiry.
Promotional material for the Universities Degree show in 2010.
‘Hurry while stocks last’ was the phrase used to reflect the students of the course being snapped up or employed quickly. A spot varnish was used to create a ghost like effect of were there had once been a letter, the letter then reflecting the projects theme. Signage, a poster, private invitation and graphics on the front of the exhibition building were also created.
Self Initiated project. Response to feeling in society about productivity.
'All work and no play makes jack and dull boy'.
Take a break once in a while, don't feel guilty about not being productive every minute of every day.
Being productive is of course important, but not as important as not having a heart attack at 21!'
How often do politicians give you a straight answer?
Contained within are several conversations all conducted by Jeremy Paxman, which explore the main theme. Tracing paper along witha french fold, has been used to demonstrate the truth behind some parts of the text, but the french fold is not perforated, so the true information is hard to get to.
Photography from 2011.
Photography from 2010.
Work created from School and College years.
Various Illustrations from different projects.
Autumn / Winter 2012 - Campaign Material
Press brochure and New KM Uncovered Magazine to go into stores. 40pp Magazine on the seasons key pieces feature pages & Campaign images, as well as a heavy focus on product and trends of the season.
New editorial style adopted for magazine, still needed to be on brand with Karen Millen. New typeface introduced along with brand typeface to mix the old with the new.
Karen Millen hosted an exhibition of Kirsty Mitchell, former employe and professional photographer.
Brief was to create a concept that is on brand with Karen Millen but also reflects the photography of Kirsty Mitchell.
Research and inspiration taken from Kirsty’s various photography projects. Photography was mounted and suspended within store windows and apertures were made to frame garments and photography. Apertures were designed to have a brush / distressed like quality, in-keeping with the Wonderland imagery.
Objects used in the creating of the photography were also placed around the manikins to make everything tie in together.
Project Awarded 'Best Windows on Regent Street -London, During the Diamond Jubilee.
Design an Olymic Window concept for our regent street stores. Draw inspiration from the 2012 logo, geometric shapes, olympic colours and influence of movement. Keep within strict Olympic guidelines without using the official logo, the wording London or 2012.
Shapes were created in the same style as the logo, as if they were one shape that was then blown apart to symbolise the movement.
Olympic colours were then added to the shapes and the strap line ‘Celebrate british talent with’ was added to make the Olympic theme more obvious within the concept.
Design a concept around the theme of 'The Perfect Dress' for the windows across the whole Karen Millen estate.
Giant arrows were designed and hand made out of metal with light bulbes fitted into the arrow. Arrows were hung in the windows pointing to 1 mannequin, highlighting 'The Perfect Dress' .
Metal arrow was professionally shot and image was then used for printed material such as Invites, pick & mix tickets and light boxes.
S/S 2013 launch windows. Concept designed around 3 key trends within the season. 3 Key trends were written in company typeface with associated words spread around the titles.
Messages were then spread across the windows and white back panels as vinyl decals. The flooring was also replaced with white panels and black fret cut letters where cut and placed onto the panels.